Marketers, Forget Personalization. Start Offering Personal Experiences

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Azlan Raj, chief marketing officer of Merkle EMEA. Personalization has become a topic of debate in marketing. On one side, we’ve seen advertisers explore work-arounds and loopholes as they seek… Continue reading »

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