When it comes to digital advertising, less is more – but there’s no reason to hide. Don’t apologize for having to monetize, says Lisa Howard, global head of advertising and marketing solutions at The New York Times, on this week’s episode of AdExchanger Talks. The goal at the Times, she says, is to create the most… Continue reading »
The post The Symbiosis Of Ads And Subs, With The NYT’s Lisa Howard appeared first on AdExchanger.
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