November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Samsung Galaxy Salutes Gen Z’s Night Owls With an Anthemic Ad About Wellness

Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like “Ostrich,” which shows the flightless bird taking to the sky with a pair of VR goggles, and the quirky musical number “I’m Open to That.” Created by Ogilvy, Samsung’s new “Night Owls” ad continues that trend…
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