November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sony and Lego Invest $2 Billion in Epic Games to Shape a Metaverse for Kids

Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on reaching younger kids. Sony Group and Kirkbi, which owns 75% of Lego Group, have invested $ 1 billion each in the gaming studio to advance their efforts to shape metaverse content and advertising. Last week, Lego…
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