Coca-Cola expands Nutriboost

AUCKLAND, Today: VMLY&R and Ogilvy have crafted a new campaign for Coca-Cola’s Nutriboost to promote the brand’s three new flavours.

The “fun and delicious flavoured milk range” new flavours are Choc Orange Chiller, Banana Breeze and Strawberry Storm, which are available on shelves across New Zealand.

The launch is supported by an above-the-line campaign across out of home, in-store promotion, online video and social.

CREDITS

Below-the-line agency: VMLY&R
Above-the line-agency: Ogilvy
Social Agency: One Green Bean, Digitas Singapore
Production & Adaptation: VMLY&R
Media: MediaCom
PR: DEC Sydney

About The Coca-Cola Company in New Zealand
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in New Zealand includes Coca-Cola, Coca-Cola No Sugar, Coca-Cola Stevia No Sugar, Sprite, Zico, Most Organic Juice, Keri, Kiwi Blue and Powerade. With our bottling partners, we employ more than 700,000 people worldwide.

• coca-colajourney.co.nz