Inside job

AUCKLAND, Sunday: The Herald on Sunday’s Paul Catmur tells – in today’s column – how he started his own business: “I was 44 and the creative director of an advertising agency. My boss walked in and randomly asked me where I wanted to be in five years.

“After giving it a solid 12 seconds of thought I answered that maybe I would like to be running my own agency, so I asked him if he wanted to come along too.

“The single most important thing to me was that I – and hopefully my colleagues – would enjoy turning up every day.”

“He declined my generous invitation, a decision he probably regrets to this day as he drives his Bentley to the airport heading to New York in his role as a global ceo.

“I wanted the agency to be somewhere that people liked working.”

“Having done several jobs that I hated, I decided this was something to be avoided. The single most important thing to me was that I, and hopefully my colleagues, would enjoy turning up every day.

“Well, other than Monday, of course.”

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