November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

VideoAmp Acquires Elsy To Automate TV Measurement

On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media investments tied to business outcomes. The idea is to address VideoAmp clients’ biggest campaign planning hurdles: Automation and forecasting business outcomes.

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