December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku Touts Original Content, Brand Studio and OneView Ahead of 2022 NewFronts

Roku, the largest connected TV player in the marketplace, wants marketers to know that the future is in streaming this upfronts season. “Our goal, very simply, is to shake up the upfronts,” Kristina Shepard, head of agency partnerships and national brand team lead at Roku, told Adweek. “We finally believe that the upfront will start…
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