November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why The Roku Channel Is Ramping Up Original Content Production

The Roku Channel was born in 2017 as a licensed third-party content hub to woo audiences toward streaming. Then, the channel began courting original content in 2021. The wider the content distribution, “the more engagement we can drive with our advertisers and the more we can monetize and invest in content,” said Katina Papas Wachter, head of ad sales and strategy at The Roku Channel.

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