November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Surveillance Advertising

What the ad tech industry calls personalization, academics, privacy advocates and folks on Capitol Hill have branded as “surveillance advertising.” That pesky pair of proverbial shoes that follows you around the internet have gone from being the butt of a joke – a technical example of retargeting gone wrong — to an indictment of programmatic.Continue reading »

The post The Big Story: Surveillance Advertising appeared first on AdExchanger.

AdExchanger