It’s been more than two years since the IAB Tech Lab first announced Project Rearc, an industry effort with the rather lofty goal of rearchitecting how personalized advertising functions online. Google keeps kicking the can down the road, but third-party cookies are scheduled to be phased out in Chrome starting next year – and the… Continue reading »
The post Move Fast And Fix Things, With IAB Tech Lab CEO Tony Katsur appeared first on AdExchanger.
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