AUCKLAND, Today: The Earth’s largest rainforest is critical in the fight against climate change. And it’s disappearing.
Allbirds looked to Amazon for an Earth Day moment to help them turn a climate tipping point into a turning point. To help cut through and reach an audience fatigued by endless bad news, we bought a lighter Kiwi tone to the serious global issue and created #KeepTheAmazonPrime – the ‘global e-commerce platform.
A #KeepTheAmazonPrime mock infomercial drove audiences to a standalone website that motivated people to donate to Amazon Watch – a nonprofit organisation dedicated to the protection of millions of acres of rainforest in partnership with Indigenous peoples.
CREDITS
Agency: Wrestler + Allbirds Creative Studio
Creative Directors: Wade Cowin, Rian O’Neill
Producers: Deirdre Crowley, Jasmine St John
Video Director: Judah Finnigan
Motion Graphics: Leo Chida, Chris Maessen
Web design and build: Kelly Milligan
Copy: Judah Finnigan, Abby Merea, Rian O’Neill
Design: Wade Cowin, Michelle Nordal Santos, Piper Wysake
Editing: Sam Caino, Paul Wedel
Audio: Full Force Wolf Horse
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