Programmatic

When It Comes To Header Bidding, Will Google Play Fair With FLEDGE?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House.  Google and Meta (formerly Facebook) have come under fire for a secret agreement known as Jedi Blue. Back in 2018, Google allegedlyContinue reading »

The post When It Comes To Header Bidding, Will Google Play Fair With FLEDGE? appeared first on AdExchanger.

AdExchanger