The return of Kiwi Lager

AUCKLAND, Today: Motion Sickness has produced a nostalgic campaign for newly revived retro beer brand Kiwi Lager. DB senior marketing manager Sam Forrest said: “Through the mists of time emerges a lost national treasure, an iconic brew that once filled the proverbial belly of the nation.

Through the mists of time emerges a lost national treasure, an iconic brew that once filled the proverbial belly of the nation.

“After a few decades absent from the shelves the legendary Kiwi Lager, complete with the original retro logo and the famous green and gold cans, is now back and ready for a return to greatness.

“Through the mists of time emerges a lost national treasure, an iconic brew that once filled the proverbial belly of the nation.”

“The launch campaign was the disparity between the beer’s greatness, and the budget: We’re really excited about bringing this iconic Kiwi beer back, but when you’re bringing a budget beer to market, you unfortunately don’t have a lot of money left over for billboards.”

“But, we thought, who needs billboards when you have garden sheds, hay bales, and pie tops to tell the nation of your return?

“With this campaign we’re asking the fair people of New Zealand to offer up anything they own, for us to brand, to spread the news of Kiwi Lagers return,” says Forrest.

CREDITS

Client: DB Breweries
Marketing Director: Fraser Shrimpton
Marketing Manager: Sam Forrest
Brand Manager: Eddie Commons
PR Manager: Natasha MacKenzie

Agency: Motion Sickness
Executive Creative Director: Sam Stuchbury
Business Director: Alex McManus
Senior Creative: Will Macdonald
Creative Copywriter: Sylvia Humphries
Graphic Designer: Nicholas Jamieson
Account Manager: Dora Fedaeff

Production Company: Motion Sickness
Director: Sam Stuchbury
Producer: Joseph McAlpine
DOP: Tim Flower
1st AC: Natsuki Arai
2nd AC: Freddy Riddiford
Gaffer: Spencer Locke-Bonney
LX Assistant: Finn Shadbolt
Sound Recordist: Steven Harris
Wardrobe Stylist: Anna Maxwell
Location Manager: Craig Tikao
Editor: Jolin Lee
Colourist: Matic Prusnik
Audio Post: Bigpop Studios

Media: Dentsu