Meta has made it clear it's prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with...
Month: April 2022
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AUCKLAND, Today: Insights & research agency TRA has unveiled three new appointments to its client service team to support its...
We are used to seeing brand partnerships where brands with shared values come together to broaden their reach and maybe...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
EightyOne has announced the appointment of copywriter Joe Stuart, this as the Wellington-based agency opens a new Auckland office. Stuart...
As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV...
SYDNEY, Wednesday: Dentsu has promoted Tim Powell to the Sydney-based position of chief PR offficer, Australia & New Zealand. This...
Taking care of your health can look like a lot of different things to different people. For its latest campaign,...
Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...