With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to...
Month: April 2022
AUCKLAND, Today: VMLY&R and Ogilvy have crafted a new campaign for Coca-Cola’s Nutriboost to promote the brand’s three new flavours....
Social media giant Meta is courting the attention of small to medium businesses (SMBs) in an attempt to get them...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kilar Out Outgoing WarnerMedia CEO Jason Kilar had...
After recently appointing Spark Foundry as its media partner in November 2021, Westpac New Zealand has this week appointed Publicis...
Kia's "Robo Dog" premiered at the Super Bowl and became an instant fan favorite, ranking fourth among 64 ads on...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
AUCKLAND, Today: Off the back of their first Learnings Webinar (featuring insightful speakers with relevant topics each month) the Comms...
Brands have fallen in love with flat and simple logos, to go along with pared-down messaging, in hopes of establishing...
Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response,...