WELLINGTON, Today: The Capital’s favourite out-to-lunch PR + communications firm DCG has been forced to scrap its original zero growth strategy,...
Month: April 2022
Burger King is moving on from its longtime incumbents, selecting independent agency O'Keefe Reinhard & Paul as its creative agency...
By Søren H. Dinesen, CEO and founder of Digiseg If you are Gen X or (gasp!) a boomer, you remember...
AUCKLAND, Today: The TVNZ-NZ Marketing Awards have issued their 2022 call for entries. “With an expanded awards programme and new...
Snapchatters can now add the three most requested assistive devices--canes, hearing aids and wheelchairs--to their Bitmoji. Snap Inc. said in...
TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing...
AUCLAND, Today: The judging panel for The Radio Bureau’s ORCA (Outstanding Radio Creative Awards) has been unveiled … Kim Pick...
Apple TV+'s Severance, AMC's Better Call Saul and ... a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia...
Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has...
//www.youtube.com/watch?v=m7Z6Xg0v09k AUCKLAND, Today: Motion Sickness has produced a nostalgic campaign for newly revived retro beer brand Kiwi Lager. DB senior marketing...