WELLINGTON, Today: “As a reader of M+AD! since starting my own agency, it’s exciting to be reaching out and getting in touch,” writes Ciaran Jack, director at Willis St-based agency Obvious Brand Partners.
“I founded Obvious Brand Partners in 2018 and have enjoyed working in the design and marketing sector alongside many amazing clients over the years.
“A principal focus for us as an agency has always been client empowerment, knowledge sharing and education. As such, we’ve found ourselves working with a number of schools and tertiary education providers.
“We noticed the challenge many of these organisations had was reaching young people with their content in an ethical way. As a result, we ended up developing our own digital display network and social enterprise, NoticeBoards.
“NoticeBoards are 65″ 4K screens in high-traffic areas in high schools across the country that broadcast content focussed on the wellbeing of young people, typically used by tertiary education or training providers, government agencies, youth/wellbeing providers and employers to connect students with their opportunities or services.
“You’ll see a list of some of these organisations on our website [scroll down for the link] though we’re excited to announce that Ara and UoC have just jumped on board too.
“We provide the displays, and dedicated screen time to the schools for free; funding the infrastructure via campaign income from content providers.
“NoticeBoards are 65″ 4K screens in high-traffic areas in high schools that broadcast content focussed on the wellbeing of young people.”
“Beyond eliminating costs and providing the screen time to schools to use for free, we also donate 1% of our revenue back to schools in the form of scholarships or sponsorships and provide templates and design resources to schools to elevate their internal communications with students.
“A natural concern for schools has been ‘is this content appropriate for a school environment’?
“With the trust of schools and the wellbeing of students as our key priority, we ensure all content is vetted and must adhere to the ASA code for youth and young people, as well as having our own content policy.
“We’re the only centralised marketing channel directly in schools and are expanding quickly, as schools and marketing teams each receive great value from the platform.
Shout Media & Ricoh
“We’ve been able to do this via our partnership with Shout Media and Ricoh, though would love the opportunity to introduce the platform in more depth, perhaps doing an interview or article that could be shared with your audience? [Ed says” ‘Watch this space!’]
“We reach 35,000 students daily across the country and aim to lift this to 50k before the end of the year, which may present itself as a valuable channel to many of your subscribers.
“As a social enterprise, our mission is to ensure students are able to make informed decisions for their futures, have immediate access to wellbeing services, and boost youth employability opportunities. We’d love the opportunity to lift its profile as a new media channel in New Zealand that’s focused on social impact.
“I’d love to hear from you and would welcome any ideas, or the opportunity for an interview that can raise awareness of our platform/cause and help youth gain access to opportunities available to them.”
Share this Post
The post High School Confidential appeared first on M+AD!.
More Stories
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies