November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix May Add Ads by the End of 2022 in Accelerated Timeline

Netflix rocked the streaming landscape last month when the company said it’s planning to introduce an ad-supported tier after years of staunchly advocating for an SVOD-only model. While CEO Reed Hastings revealed nothing about a potential timeline for an ad-supported tier, industry experts agreed that it would be several years before Netflix had the framework…
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