Adjust Launches CTV AdVision To Measure Connected TV Impact On App Conversions

Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product called CTV AdVision that attributes cross-device app install conversions tied to CTV ads. Adjust’s measurement product launch is separate from AppLovin’s acquisition of the CTV ad platform Wurl. Specifically, the new product tracks CTV ads… Continue reading »

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