December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them

Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening. Christine Martino, Screenvision’s chief revenue officer, took the stage at New York’s Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now,…
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