May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Seattle Mariners Call in Relief as Their Marketing Struggles to Find the Strike Zone

With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for ways to engage with younger fans the way basketball, football and other sports do. Allowing players to be themselves and make a connection with fans, as the Seattle Mariners are attempting, may be part of…
Adweek Feed