Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game and concert experience. The activation tasks players with building and performing on their own custom stages with mini-games and messages from the singer interspersed throughout. It combines Samsung’s longstanding efforts to position its devices as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads