Thinx and Mischief Partner for a Campaign That Gets Uncomfortable on Purpose

According to a recent study by absorbent underwear brand Thinx and Ipsos’ U.S eNation, 60% of Americans think that “moist” is the most cringeworthy word in the English language. The word “panties” is not far behind, managing to cause unpleasant shivers down the spines of 52% of the population. Alone, both words wreak audible havoc….
Adweek Feed