November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

2022 Upfront Week’s Most Biting Onstage Potshots

Upfront week has officially wrapped, with (most) companies making compelling pitches to advertisers. While the primary focus was wooing marketers in the hopes of getting more ad dollars during this year’s negotiations, most media companies who presented this week couldn’t resist sneaking in some jabs–and a few body blows–at their competitors. From targeting mergers to…
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