Upfront week has officially wrapped, with (most) companies making compelling pitches to advertisers. While the primary focus was wooing marketers in the hopes of getting more ad dollars during this year’s negotiations, most media companies who presented this week couldn’t resist sneaking in some jabs–and a few body blows–at their competitors. From targeting mergers to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected