BCG2 keeps FMG brand moving forward

AUCKLAND, Today: BCG2 has launched the latest instalment in rural insurer FMG’s long-term brand platform, We’re Here for the Good of the Country.

BCG2 chair/ECD James Blackwood said: The idea tells the story of a young farming couple who want to take their next important step and are searching for the right partner to help them progress and manage the risk.

“With FMG being an integral part of the rural landscape, they’re the obvious partner.

“Helping rural businesses to progress successfully is a key focus for FMG. Using their extensive rural experience and knowledge, the specialist insurer works closely with their clients to offer advice and support that helps them move ahead with confidence.”

Andy Morton from Reel Factory directed the 45, 30 and 15-second tvcs. The campaign is also supported by print, OOH, digital, social and radio.

“The campaign was shot in April across Waikato, Otago and Canterbury to capture the diverse sectors of rural NZ.”

James Blackwood: “Our long-term partnership with FMG has also been progressive and forward-focused.

“We’re incredibly proud to play our part in the success of FMG as they continue to grow year on year and rightfully confirm their place in the hearts and minds of heartland rural New Zealand and the Lifestyle sector.

“This campaign marks a new direction for FMG. Built around the insight of community referral being one of our strongest levers, ‘Ask around about us’ is a genuine challenge for others to compare us against the competition.”

FMG marketing manager Richard Aitken said: “Being a mutual, we are truly proud of our partnership with our clients and believe in new clients asking around about us.

“It’s the strongest, most authentic endorsement a brand could ask for and we believe BCG2 have found an authentic way to do it, that’s true to the values we hold dear.”

The campaign was shot in April across Waikato, Otago and Canterbury to capture the diverse sectors of rural New Zealand.

CREDITS

Client: FMG
Chief Marketing Officer: Glenn Croasdale
Marketing Manager: Richard Aitken
Agency: BCG2
Creative: James Blackwood, Robin Powell
Account Director: Aaron Jacobsen
Strategic Director: Jose Alomajan
Managing Director: Michael Jarvis
Agency Producer: József Fityus
Production Company: Reel Factory
Director: Andy Morton
Producer: Peter Clews
Executive Producer: Dan Watkins
Editor: Dan Kircher
Online/Colourist: Marc McCarthy
VFX: Tom Van Den Brink
Stills Photographers: Alex Wallace, James Blackwood
Original Music Composition: Jim Hall
Track-lay and Mix: Nigel Foster

About BCG2
BCG2 is a 100% locally owned communications, design, digital and media agency.

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