November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Project Challenges the Perpetual Foreigner Stereotype

“Where are you from?” It’s a four-worded question that can be anything but simple. Although she’s been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian and A Pacific Islander (AAPI) Month. Lee is the creative…
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