November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Brands Are Looking to the Stars to Connect With Consumers

If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you’re not wrong. The list of brands using astrology in their marketing campaigns–from Pandora to Del Taco to McCormick & Company–is long, and only getting longer. Earlier this month,…
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