November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AdExplainer: Defining (And Refining) The Meaning Of Cookieless

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple enough – the absence of cookies – it lacks the nuance to encompass the true complexity of signal loss. It’s also a misnomer. Defining termsContinue reading »

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