Discount designer retailer Saks Off 5th spent a year on extensive customer research that led to a rebrand in March, with the goal of expanding its appeal to younger shoppers. The company is continuing to make changes based on the survey data by launching a loyalty program today. Members of Off 5th Rewards will earn…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce