There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer for CafeMedia, at AdExchanger’s Programmatic I/O event in Las Vegas this week. Bannister and fellow panelist Nirish Parsad, emerging tech practice lead at Tinuiti,… Continue reading »
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