What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
Signal
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...
Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...