November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How BuzzFeed Found Success in Livestream Shopping 

In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual…
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