In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
BBC highlights HAKA as a top feel-good story of 2024
Allen Media Plans to Hub Weather in 2025
Kellogg’s, Bastion and Celeste Barber shake up breakfast