With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind. On Wednesday, the IAB Tech Lab announced the launch of its Global Privacy Platform (GPP), which is a protocol designed to standardize the sharing of consent signals so companies can more easily comply… Continue reading »
The post IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings appeared first on AdExchanger.