It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now,...
Consent
Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its...
The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two agency holding companies from blocking ad spend to...
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with...
Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away....
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for,...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Consent String Theory appeared first...
Consent is becoming one of the most important requirements in online advertising – and InMobi wants to help publishers collect it....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Race Against The Clock Netflix held its first-ever upfront...
When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for...