Let’s talk about consent. It’s a critically important subject for marketers. How we get it, how long it’s valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user’s email or messaging inbox with marketing offers and announcements. Because consent is a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why A Challenger Laundry Brand Used AI To Make Its Ads
NZME debuts Kōrero podcast celebrating Māori culture
Lynx Ads Find Dark Humor in a Robbery and a Funeral