Programmatic

Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures

Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced a $ 7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of theContinue reading »

The post Attention Measurement Startup Adelaide Snags $ 7 Million In Seed Funding From Human Ventures appeared first on AdExchanger.

AdExchanger