Hawkes Bay agency expands remit

NAPIER, Today: After three years of fresh thinking and breakthrough creative for Suzuki New Zealand’s marine power solutions, Hawkes Bay-based agribusiness agency Tracta has been rewarded with the addition of the Suzuki Motorcycle & ATV business.

“With a large number of Suzuki’s motorbikes bought by farmers, the fit is perfect with our agribusiness focus” says Rome Walker, Suzuki account director at Tracta.

“We’re looking forward to bringing new energy and personality to this top-selling range of motorcycles, from their rugged and reliable farm bike and ATV offering, to their full range of touring, rough-road trailing, circuit racing, adventuring, scooters and kids’ bikes.”

“We have grown our market share quickly and our success has been driven hard by the team at Tracta with refreshing creative paired with technical media expertise.”

Simon Meade, GM/motorcycle & marine at Suzuki NZ, says: “After taking over the marine distribution in 2018 we started looking around for a full agency service that understood the typical Kiwi bloke.

“We especially wanted an agency that knew how to communicate with farmers, renowned for their hunting and fishing spend.

“We have grown our market share quickly and our success has been driven hard by the team at Tracta with refreshing creative paired with technical media expertise that delivers our products effectively to our audience.

“We have now brought across Motorcycle and ATV to Tracta, based on this success and we can’t wait to see what’s to come.”

• www.tracta.co.nz