November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Wieden+Kennedy’s Memorable Moments for Bud Light

The end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year run. The beer maker has put its creative account up for review and W+K has declined to defend the business. Those productive seven years saw a new catch phrase created for the beverage, a return…
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