Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for example, has long been a popular way to triangulate a user’s identity, even without a device ID or third-party cookie. But it’s fallen very much out of favor. In the lead-up to Apple’s Worldwide Developer… Continue reading »
The post The Big Story: The Signals, They Are A-Changin’ appeared first on AdExchanger.
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