December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nerf Introduces Murph, the Brand’s First Mascot

Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. “We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling…
Adweek Feed