Matthew PapaSVP, Business & Corporate Development“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Papa, SVP of business and corporate development at Captify. Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century… Continue reading »
The post Streaming M&A Means New Monetization Opportunities And Measurement Tactics appeared first on AdExchanger.