Matthew PapaSVP, Business & Corporate Development“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Papa, SVP of business and corporate development at Captify. Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century… Continue reading »
The post Streaming M&A Means New Monetization Opportunities And Measurement Tactics appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected