Pirate’s Booty Sails Into CTV And Digital To Engage Co-Viewing Audiences

Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV. Or doing much paid advertising at all, for that matter, said Mark Chu, director of marketing at Amplify Snack Brands, which was acquired by Hershey in 2018. Later that year, Hershey bought… Continue reading »

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