November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront

Another big company has crossed the upfront finish line. TelevisaUnivision has completed its upfront negotiations, a source familiar with the matter told Adweek. The company secured double-digit volume growth for the best upfront outcome in seven years. Pricing was also strong, with CPM (cost per thousand viewers reached) increasing in the high single digits. Demand…
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