April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront

Another big company has crossed the upfront finish line. TelevisaUnivision has completed its upfront negotiations, a source familiar with the matter told Adweek. The company secured double-digit volume growth for the best upfront outcome in seven years. Pricing was also strong, with CPM (cost per thousand viewers reached) increasing in the high single digits. Demand…
Adweek Feed