Another big company has crossed the upfront finish line. TelevisaUnivision has completed its upfront negotiations, a source familiar with the matter told Adweek. The company secured double-digit volume growth for the best upfront outcome in seven years. Pricing was also strong, with CPM (cost per thousand viewers reached) increasing in the high single digits. Demand…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index