Daiya Goes Heavy on the Drama in Film Noir-Style Ads for Plant-Based Cheese

The characters in new ads for Daiya are clearly distressed–the evidence is written all over their tear-stained faces in videos that look like scenes from classic film noir. The source of their trauma? Life without cheese, which leads to dry toast instead of gooey grilled cheese sandwiches and plain chips instead of melty nachos. Oh,…
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