Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the ?koda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Citigroup Scales Back DEI Initiatives
Ticker: CBS News Tweaks Format of CBS Evening News
Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54