PARIS, Today: The Epica Awards 2022 – the only global creative prize judged by journalists – is now open for entries, with a new Grand Prix and three new categories unveiled.
Russian participants banned – but entry is free for Ukrainian agencies.
The new Innovation Grand Prix (which replaces the previous Alternative prize) is designed to recognise the most original, audacious and boundary-pushing work in the industry. Creativity that drives change.
The previous AR/VR category has evolved into the new Metaverse category, which will include virtual worlds and collectibles.
“Epica will not be accepting entries from Russian agencies. Entries from Ukrainian agencies will be accepted free of charge.”
The second new category is Sports-related Advertising, to celebrate sport’s role as a driver of excellence, from sponsorship campaigns to product tie-ins around events such as the Olympics, the World Cup, and the Super Bowl.
Epica Awards editorial director Mark Tungate said: “Finally, the Agency Self-Promotion category gives the witty work made by agencies to lure clients and attention its own showcase.
“In another sign of the times, the Covid 19 Communications category has been dropped. Work related to the pandemic will still have a home in Epica’s existing Public Interest: Health category.
“With the tragic conflict continuing in Ukraine, the Epica Awards will not be accepting entries from Russian agencies. Entries from Ukrainian agencies will be accepted free of charge.”
A ceremony will take place on December 9, but details will be released at a later date.
KEY DATES
Early bird: July 1 to August 31
Normal entry period: September 1 to October 8
Voting period: October 28 to November 20
Shortlist: November 24
Ceremony: December 9
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